Streetwear & Classic taloring

We all have our expectations of how male streetwear should be and how men are to present themselves in the world. I.SIMONS wants to play with elements from these restrictive concepts, by both looking at how men dress as they are and how all men are different in their own particular ways.

This tension between convention and invention is most visible in the combination of streetwear and classic tailoring, which poses both opportunities and challenges to my brand.

To get an impression